About

Hi there! Welcome to SNUGGbaby Online Boutique!

SNUGGbaby is founded in Oct 2008 by moi,  Liza Yaakup, a WAHM (work at home mom) of 1 and plus — expecting in October!. I very much enjoy crafting and want to share my ideas of helpful products with other parents. I strive to craft highly custom, fabulously and intricately designed handmades that literally make jaws drop! We carefully select highest quality material so that SNUGGbaby product will purposefully serve hardworking mothers and will last them long.

At the start, I do all the biz management, shopping, washing, cutting, sewing, and packaging with help from my very supportive husband, while taking care of the one active toddler. Anticipating +2 really soon, alhamdulillah, we now have help from family members. Except for SNEXIES which is now sewn by my perfectionist sister, all other SNUGG BUGGs if not partially assembled by hired help, is fully crafted by me and sent out to the respective owners.

All fabric has been pre-washed with mild detergent (except SNEXIES) before being worked on so parents don’t have to worry about getting it washed before use and can straightaway make full use of them upon arrival.

Most craftings and designing are made in a mini workshop in our humble abode which is environmentally friendly, smoke free (well.. probably except for the occasional overcooked fried fish hehehe) and pet free (we are pet friendly though — oh wait, there’s SUKI the goldfish). We now also use secondary sewing studio (in my ‘kampung’) which belongs to my sister where most SNEXIES are made and occasionally other SNUGG BUGGs. All participating sewing spaces are clean, hygienic, smoke free and pet free.

SNUGGbaby is a continual progress therefore highly value any feedback be it positive or negative because we want to provide better products and better service for you. We do our best to practice good business ethics.

If you’re not looking into purchasing anything, don’t fret,  I very much welcome you to visit our online portfolio displaying the very vast range of designs for miscellaneous items for our lovely customers and simply enjoy browsing through our masterpieces and the many OOAK (one-of-a-kind) carriers.

Thank you for your patronage and your support!